For indie devs
IndieDex is a free discovery platform for players looking past the front page. No pay-to-rank. No marketing budget required. Here is what already helps your game travel today, and what we stand for while we build the rest.
Available now
You do not need a studio account to benefit. When players find, share, and challenge around your game on IndieDex, those links carry your listing into the conversations that matter.
Every search gets a stable URL. Players copy a vibe query or result set into Discord, Reddit, or a group chat, and the people who land there see the same find. Your game travels with the link when someone discovers it through feel, not storefront rank.
From any game page, copy a Challenge link with an optional name and message. Friends open a shareable challenge page pointed at that game. It is a concrete reason to click through and talk about your title, not another silent listing in a feed.
Each game has a Games like page players can share as an “if you liked this…” shelf. When your title sits on those shelves, or someone shares the shelf for your game, discovery happens through comparison, the way players already recommend games to each other.
Built for a wider pool
IndieDex is built for players across languages and store regions, not a single-market feed. When someone finds your game here, they can share it into chats and communities far beyond your usual circles, so discovery compounds across a much larger player pool without you localizing a campaign for every country.
Localized chrome and regional prices mean players search and browse in the language and store context they already use. Your listing is not stuck behind one storefront front page in one country. It can surface wherever the next curious player is looking.
Permalinks, challenges, and Games like shelves travel the same way players already recommend games: Discord, Reddit, group chats. Those links do not stop at a border. One strong find can introduce your title to friends and communities you would never have reached with a local store push alone.
How we operate
These are not slogans bolted on after the fact. They shape ranking, search, and which features we ship first.
Studio size is built into how we rank search and recommendations. A blockbuster's marketing spend never outranks a great small game. When relevance ties, the indie wins. That is the default, not a filter players have to remember.
Players search by feel: cozy deckbuilder, metroidvanias nobody talks about. Semantic search reads what your game actually is, not how well you stuffed keywords or climbed a chart. The right player finds you for the right reason.
Growth comes from things people want to show each other: permalinks, challenge links, Games like shelves. Shareable activity is the bet. If it would not travel in a real group chat, it is not the priority.
Search, signals, and result classification are not one-and-done. We keep refining how queries route, how games are understood, and how results are ranked so the right indie surfaces for the right player. Better classification over time is how we serve small games better, not a finished feature we walk away from.
Players and small operations get real discovery value without a paywall on search. Paid studio tools, when they arrive, are for trackable campaign links and practical outreach, not for buying a higher rank or buying player dossiers. Buying visibility is not the model.
We synthesize what a game actually plays like from multiple signals, then power search and similarity from that. That is why “games like X” and vibe queries work without stuffing a storefront description. As the catalog and player signals grow, we keep tightening that model so classification stays honest to the game. Thin wrappers do not survive; grounded catalog data does.
Recommendation alerts will nudge players back into discovery when something new fits what they already love, keeping them engaged with the catalog instead of drifting away after one visit. Returning, engaged traffic across the catalog, earned the same way as everything else here: relevance, not spend. Not shipped yet; when it is, it belongs to the same loop as today's shareables.
A planned Indie Dev Account will stay honest about data: trackable shareable links so you can see click engagement on the posts and campaigns you drive, plus practical tools like showcases and creator outreach. It will not sell player libraries, wishlists, taste profiles, or search history. That link-click view is the ceiling for studio-facing player engagement data. Paid access never buys better search placement.
Search the catalog the way players do. Then open a game, copy a challenge link, or share a Games like shelf. That is the loop we are building around.